Our history

FOUNDATION

microSHIFT was founded in 1999 by a small group of seasoned bike industry veterans in Taiwan. The goal was to create a small, agile bicycle drivetrain company capable of delivering thoughtful, rider-focused products to disturbt an industry dominated by slower moving brands.


ENGINEERING AND DESIGN

As a company founded by engineers, we pride ourselves on understanding bicycle drivetrain in a way that few can.  Our extensive knowledge base allows us to quickly understand and react to customer demands, solving new problems and making the riding experience easier and more enjoyable.


MANUFACTURING

Our factories Taichung, Taiwan and HuiZhou, China use cutting edge technology to insure precise, consistent production.  By using modern, scalable processes, we can meet high demand while still retaining the reliability our customers have come to depend on.


PARTNERSHIP

We would not be successful without strong relationships inside and outside the cycling industry.  We value our place in the industry, and are lucky to have the opportunity to interact with riders, retailers, distributors and bike manufacturers to help us continue to make our products better and more attainable.

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